NDGRD Watches is more than just a watch brand. We are a movement that aims to raise awareness and inspire action for endangered animals and single-use plastic waste. We believe that we can make a difference by creating beautiful, high-quality, and eco-friendly watches that tell a story and support a cause.

Our name, NDGRD, stands for “endangered”. It reflects our mission to protect the wildlife that is facing extinction due to human activities, such as habitat loss, poaching, climate change, and pollution. Each of our watch models is named after an endangered animal, such as the Tiger, the Rhino, or the Polar Bear.